Beautopia Expert Contributors

Voluminous texture for fine hair clients

Want to add volume and texture to shorter finer hair? Try blending Swell Volume Texture Clay and Cloud 9 Miracle Repair mousse on damp hair. Blow dry as usual and then finish off with a bit of Carve Texture Icing. You're finer hair clients will have fuller looking textured hair that they can boast about over mimosas at Brunch!

Make it a SMOOTH day Soon!

Make every day a smooth day with Brocato Curlinterrupted Smoothing System!  Innovator, Sam Brocato has created a service that refines your texture and saves ½ of your styling time.

Optional results include...

Do Things Differently

Often times after I have patronized a business, whether its a hotel, restaurant or clothing store, I am asked to take a survey about the service I've received. When was the last time you took a customer survey of your customers? Oh I know, sometimes these surveys are time consuming and annoying, but listening to what our guests are truly saying is the only way we respond to their needs and deliver quality customer care. Have you ever lost a customer and have no idea why?

Your Guest Expectations

When a guest is in our chair, they have a number of expectations. They expect first of all to get a great hair cut and style. They expect to have a relaxing and comfortable experience and they expect to look great for the next four to six weeks. Here's what we can do to be sure all their expectations are not always met, but exceeded!

1. Attend Brocato Creative Design cutting events to be sure you are knowledgeable about current trends.

A beautiful blowout blend!

I have been blending Cloud 9 Blowout with the Swell Volume Serum. I adjust the amount of Swell Serum based on the weight and texture of the client, but the finish is amazing! The Blowout serum speeds the dry time and protects the hair while the Swell gives the hair a perfect boost and subtle hold! try it out on your next blowout client!!

Tis the Season of Shimmer

One bottle of Brocato Shimmer adds a lot of spice.  Simply shake and mist to add sparkle & spunk.  Brocato Shimmer sprays are unique because they can be applied to…

  • Hair
  • Skin
  • Clothing
  • Plants (perfect on poinsettias)
  • Paper (wrapping, cards, stationary, etc.)

NEW 1 oz size!

View the attachment for more Shimmer info.

I am loving Cloud 9 Style Creme this season!

I've been combing Cloud9 Style Creme into my clients hair back at the chair after the shampoo. It helps keep sections clean, and hair wet during cutting. Then, layering on another product like blow-out or swell gel-mousse
for the finish. The little added weight of the Creme and it's conditioning properties are giving a great result against the humidity. Plus, the clients can use it at home easily and with great results!
Try it!

Give your client something new; show them how they can achieve the style on their own: by jeremy scheifflee

I have been fortunate enough to have a very loyal clientele! I attribute a large part of this to the way I show and teach each client how to achieve the finished look after leaving the salon. I have had probably 90% of my clients come back and tell me how happy it made them to get out of the shower, look in the mirror, and know that there hair wasn't a big mystery anymore!

Beautiful summer hair tricks

Two things occur to hair in the summer ...build-up from pool/jacuzzi or moisture depletion. Both cases have a simple remedy...

Build-up from pool/jacuzzi- Start the summer off with the Peppermint Scrub regimen

Curlkarma Zenergy for Hair

Ok my clients are eating the Curlkarma Energizing Shampoo and treatment for LUNCH! They love it! I especially love the combination of Curlkarma Curl Energizing Creme finished with Freefix Light Holding Spray. It is my new favorite duo for curly hair. Freefix adds hold to damp hair and is a touchble hairspray on dry hair. Loving it! Thanks Sam!
Jessee