Get ready for NEW Smooth Hair technolgy.  March 1, 2010 is the release date of Curlinterrupted Smoothing System.  Preview comments, visuals, videos and more from the STRAIT talk blog NOW!
 

Sam Brocato Salon at Fashion Week NYC February 2010.  Check out the blogs for more insight and inspiration!

The only oscillating flat iron, VibraSTRAIT is the NOW craze! Get more shine and speed up your style time by 30-50%. Brocato’s VibraSTRAIT irons are a huge hit. View the attachment for more VibraSTRAIT info. Add your ideas for product and styling techniques.

Click Here and become a friend of Brocato Red Bag.
 
Check out the "Brocato U Beautiful" gift application!
 

The comment below was written by a pleased Brocato user...

All Brocato products are water soluble and blendable. You can make any product fit your needs. For instance, I love the effect of Shatter Chaos Paste to add texture, but I want more shine ...Simply blend a squirt of Shine Drops Smoothing Serum & a pump of Shatter Chaos Paste in hands, apply mixture to hair and now you have a shiny paste. What are some of your favorite Brocato blends and how do you use them?

Currently, only 1/3 of hair care is sold through salons. This is and interesting statistic because in a third party study, salon guests said the number 1 influencing factor in hair care choice is the hair stylist. One salon found that by giving a full size Brocato product to the guest that referred a friend helped business in many ways. The guest felt appreciated, retail & service sales grew due to the Brocato referral program. How is your salon promoting Brocato? Is it through mass merchandising, use of bi-monthly promotions, salon events, etc?

We often receive our greatest inspiration from fashion. Some of the top collections for spring 2009 were Chanel showing tweeds & fabulous knits, Dolce & Gabbana shares satins reminiscent of pajamas, Giorgio Armani’s illustration of romance, big accessories and embellishment everywhere. What shapes are you creating to top off the fashions?

I would like to give some places and ideas for getting great ideas and education and inspiration! Please share any wb pages, magazines, or education events that other forward thinking stylists might enjoy!
Like, Check out a Japanese street fashion magazine called "Fruits" or stop by the NYC IBS show this year and see the Sam Brocato Salon team perform on Sunday @ 4:30!

Serendipity Salon, owned by Mary & Brad Hess in Logan, Ut raised money for women who cannot afford mammograms. For one month, $5 dollars from every color application was added to a fund. Approximately $10,000 was raised in October 2008. Over 70 women received mammograms that would in no other way receive one. Having been a survivor of breast cancer due to early detection, this was a huge success! Thank you Serendipity Salon!