Often times after I have patronized a business, whether its a hotel, restaurant or clothing store, I am asked to take a survey about the service I've received. When was the last time you took a customer survey of your customers? Oh I know, sometimes these surveys are time consuming and annoying, but listening to what our guests are truly saying is the only way we respond to their needs and deliver quality customer care. Have you ever lost a customer and have no idea why? Perhaps if we would have asked them before they left, we never would have lost them. Determine the average ticket the guest spends per year in your salon. It can be $1,500 and higher! That's quite a loss of income, especially if we have no idea why. Considering asking your guests some simple questions:
1. What do you like most about our salon?

2. Is the salon neat and clean upon your arrival?

3. Did all salon team members make you feel comfortable and were aware of your needs?

4. Was your stylist responsive to your hair styling likes and dislikes?

5. If we could improve our salon in any way, what would you suggest?

It doesn't matter if the survey is done while they wait, or if its emailed. It can be anonymous or not. Ask whatever questions you like. But here's the most important part: listen, respond and be willing to make the necessary changes in order achieve incredible customer care. The guest values their money more now than ever before and how they are treated while in your salon is a huge part of how they see the value for their dollar.