Sam Brocato introduces NEW DEMI color & technology. Learn why Brocato DEMI is different & how to use it. • ZERO LIFT • AMMONIA FREE • Moisture-Rich Base Infused with Murumuru & Macadamia Oils • 27 Intermixable Shades, 4 Intensifiers plus Clear • Ultra-fine, Premium Dye Molecules • Non-Progressive, Even Color • Stunning Color Results